HUMBLE BEE
Typography
Adobe Illustrator
Humble Bee is a typography inspired by bee dance communication, capturing the essence of their movements.
It reinterprets the English alphabet by incorporating the directional cues bees use to find flowers. Beyond aesthetics, Humble Bee embodies a philosophy of introspection, emphasising the harmony between bees and nature to promote a mindset of humble coexistence.
This design reimagines human language through bee communication, inviting us to appreciate nature's delicate balance from a bee’s perspective.
Intro
I choose hues like vibrant yellow from bee, and UV-light-inspired purples—shades invisible to us but vital to bees.
Creative Strategy
I captured the essence of bee communication—their navigation based on direction and distance to flowers—and applied these principles to typography.
I analysed each character’s lines, curves, and directions, then translated these movements onto a grid. The straight lines morphed into longer, rounded shapes, while the curves transformed into shorter, rounder forms.
